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Posts Tagged ‘ideas’

Scott Berkun returned to his alma-mater, Carnige Mellon University, on March 27th, 2008 to talk about his book,  The Myths of Innovation. This 51 minute video captures the talk, where he presented a few of the ideas from the book.

Berkun is a former manager / team-leader from Microsoft — now a successful author and public speaker. While at Microsoft, Scott worked for six years on the Internet Explorer browser, during the browser wars of the 90’s. So he knows a few things about creativity, team-work, innovation, perseverance, tenacity, and success habits.

People love new ideas. People love innovative new products.

Scott’s job at Microsoft was to come up with new ideas — innovative ideas. But his job involved more then just coming up new ideas. He had to lead his team to develop the ideas into new product features and functions quickly as possible and ship a new version out as quickly as possible.

In this video (borrowing some great material from the book) Scott shows that much of what we know (or what we think we know) about innovation is wrong — as he explores the history of innovation and creative thinking.

Myths of Innovation - Word Art

Scott Berkun posted this WordArt, based on key words (computer generated key word analysis) from the first chapter of his book, The Myths of Innovation. You can see the orginal full size version — here — produced with Wordle.

Here’s the video of a talk delivered by best selling author Scott Berkun on The Myths of Innovation, based on key ideas in the book – by the same title. This one hour video was delivered at Google headquarters as part of their ongoing lecture series (on May 14, 2007) around the time the book was published.

It’s a very fun book to read, and I think you’ll enjoy watching the lecture.

ABSTRACT from Google/Youtube:
“Much of what we know about innovation is wrong. That’s the bet this talk takes, as it romps through the history of innovation, dispelling the mythologies we’ve constructed about how we got here. This talk, loosely based on the O’Reilly book (published May 2007), will help you to recognize the myths, understand why they’re popular (even if you don’t believe in them), and how to use the truth to help you innovate today.”

Scott Berkun, author of The Myths of Innovation, published by O’Reilly (ISBN:978-0-596-52705-1), talks about some key ideas from his book in this 2 minute introductory preview.