Praxeology is the distinctive methodology of the Austrian school. The term was first applied to the Austrian method by Ludwig von Mises, who was not only the major architect and elaborator of this methodology but also the economist who most fully and successfully applied it to the construction of economic theory…

Praxeology rests on the fundamental axiom that individual human beings act, that is, on the primordial fact that individuals engage in conscious actions toward chosen goals… 

The fact that people act necessarily implies that the means employed are scarce in relation to the desired ends; for, if all means were not scarce but superabundant, the ends would already have been attained, and there would be no need for action. Stated another way, resources that are superabundant no longer function as means, because they are no longer objects of action.

Book Cover - The Myths of Innovation

Scott Berkun understands innovation. Berkun was a project leader for Microsoft, working on Internet Explorer during the browser wars of 1994 to 1999.  Take some clues from context and chronology. After writing the 2005 bestseller, The Art of Project Management,  a practical guide to project management, Berkun picked up his pen again to debunk the myths of innovation.

Just because you have a “big idea” — does not mean you’ll be in the TechCrunch 50. Just because you “came up with the idea first” — does not mean your product or service will be successful, or that history will remember your name, or the name of your product. Was it Twitter or Yammer?  Are you following me? Here’s the point –  innovation battles may have an occasional “cease fire”, but the innovation war never ends.

Talk about war? Just watch the browser wars heating up again. Remember Netscape (killed in the second round)… Who is winning now? Internet Explorer, Firefox, Flock, Flake, Chrome, Opera, SingAlong, or Safari? It’s a jungle out there. You may think your an explorer, but can you outfox the competition? It’s not over until the fat lady sings… and even when she sings, the opera is just over for that night — until the next day, and the next big show starts up.

Exploding Myths of Innovation

This is not a “dream big” and “feel good” story. Berkun wants to help you become a successful innovator — so he doesn’t “sugar coat” the road to success.  In the process, Berkun methodically dismantles many modern myths about innovation — with copious footnotes.

As Berkun says in the preface:

Although debunking and demystifying takes place, the intent is to clarify how innovation happens, so you’ll better understand the world around you and can avoid the mistakes — should you attempt innovation yourself.

Berkun wants to:

1. Identify the myths about innovation.
2. Explain why they’re popular.
3. Explore and teach from the truth.

I’m glad O’Reilly published this book in hardcover. It fits nicely in my hand and doesn’t take too much room in the side pocket of my briefcase.  In this day of paper-backs, eBooks and PDF’s, I sometimes enjoy a book that I can hold onto — a perfect companion for the bus ride to work. Some days, when I’ve had too much coffee with my cream and sugar, I’m ready to explode with a burst of new ideas, creative thinking, and brilliant innovations. This book brings me back to the reality zone, and firmly reminds me to take the next practical steps to develop that idea into a successful product.

Each chapter tackles a different myth about innovation — giving it a name, showing us how to recognize it, explaining “why people believe the lie” (why it’s a popular myth), and finally explaining through several examples how things really work. There are many historical examples, and the footnotes help convince the stubborn reader regarding the veracity of the claims.

The Myth of Epiphany – (I call this one “lucky epiphany”) – Berkun explores the myth of epiphany in chapter 1, which is the name he gives to the concept that great new ideas come from “a sudden manifestation of the essence or meaning of something”. The discovery process is rarely (if ever) that simple.  The example provided is Isaac Newton and the discovery of gravity.

One grand myth is the story of Isaac Newton and the discovery of gravity. As it’s often told, Newton was sitting under a tree, an apple fell on his head, and the idea of gravity was born… Instead of hard work, personal risk, and sacrifice, the myth suggests that great ideas come to people who are lucky enough to be in the right place at the right time.

The myth about Isaac Newton and the apple discounts Newton’s 20 years of work to explain gravity and the laws of physics. We must remember Newton’s relentless focus on problem solving, days without food, and sleepless nights, suffering through endless mathematical equations.

“Eureka moment” is another phrase that helps us understand the myth of epiphany.

The other great legend of innovation … is the tale of Archimedes’ Eureka. As the story goes, the great inventor Archimedes was asked by his king to detect whether a gift was made of false gold. One day Archimedes took a bath, and on observing the displacement of the water as he stepped (into the bath-tub) … he recognized a new way to look at the problem: by knowing an object’s volume and weight, he could compute its density. He ran naked into the streets yelling “Eureka!” (I have found it!).

An overlooked part of the story is the significant amount of time Archimedes spent trying and failing to find the solution before taking the bath. A warm bath (after many hours of hard work and difficult research) may have brought the “big idea” to the surface, but it was not just a “lucky idea”.

Other chapters explain and explode other myths of innovation such as “people love new ideas” (no, they hate them), the myth of “the lone inventor”, “good ideas are hard to find”, “the best ideas win”, and even “innovation is always good”.

I seriously recommend this book for wanna-be-inventors, innovators in every discipline, investors, entrepreneurs, computer software and hardware development teams, corporate R & D lab leaders, tech-crunchers, architects, engineers, scientists, etc.  This book has earned a rare spot on my shelf of books worth reading  and/or referencing more than once.

Thought you were done? Keep researching…

The book concludes with an appendix entitled “Research and Recommendations” which includes an annotated bibliography. Berkun recommends Peter Drucker’s Innovation and Entrepreneurship, and many other helpful books.

You can follow Scott Berkun’s latest innovations at ScottBerkun.com.

Other ways to review (or preview) concepts from the Myths of Innovation book can be found in my recent blog entries with links to several video presentations. For instance: the 2 minute book preview, the video of Scott Berkun’s talk at Google headquarters, and the video of Berkun’s lecture about Innovation at Carnegie Mellon University.

Myths of Innovation - Word Art

Scott Berkun posted this WordArt, based on key words (computer generated key word analysis) from the first chapter of his book, The Myths of Innovation. You can see the orginal full size version — here — produced with Wordle.

Here’s the video of a talk delivered by best selling author Scott Berkun on The Myths of Innovation, based on key ideas in the book – by the same title. This one hour video was delivered at Google headquarters as part of their ongoing lecture series (on May 14, 2007) around the time the book was published.

It’s a very fun book to read, and I think you’ll enjoy watching the lecture.

ABSTRACT from Google/Youtube:
“Much of what we know about innovation is wrong. That’s the bet this talk takes, as it romps through the history of innovation, dispelling the mythologies we’ve constructed about how we got here. This talk, loosely based on the O’Reilly book (published May 2007), will help you to recognize the myths, understand why they’re popular (even if you don’t believe in them), and how to use the truth to help you innovate today.”

Scott Berkun, author of The Myths of Innovation, published by O’Reilly (ISBN:978-0-596-52705-1), talks about some key ideas from his book in this 2 minute introductory preview.

60 second video explains how to use Google Reader to find and subscribe to the news feeds you like. You can also publish your favorite news-feeds for your friends (or the whole world) to enjoy.

Since 1992, A Way Out has been rescuing women from Memphis’ prostitution, stripping, and drug culture. Out of 248 women helped, only seven have ever returned to “the industry” after completing the program.

“Originally, I wanted to do it because of boyhood dreams. I don’t know about girls, but I think most guys look up in the sky and wish they could ride on a cloud.”

Couch’s wife, Susan, called him crazy: “It’s never been a dull moment since I married him.”

Blues harmonica done right! It’s fun to listen to. I love music with an aggressive attitude; played by a musician with an opinion of how it should sound. Bluesy music sounds better played by people with a ‘bad attitude’. What am I trying to say? What does that mean? It’s more than just bending a few notes, or adding more cowbell. At the heart of grooveology is improvisation; taking a risk.

I’ve been pondering the mysteries of musical creativity (innovation, improvisation) as it relates to creativity, and risk taking in other domains. This is a huge topic; it won’t fit in one article — but let’s get started and see where it leads.

“Musical improvisers often understand the idiom of one or more musical styles — e.g. blues, rock, folk, jazz — and work within the idiom to express ideas with creativity and originality. When done well, it often elicits gratifying emotional responses from the audience.” – from Improvisation, Wikipedia

When a skilled musician begins to improvise, the results can be amazing. Take a guitar drifting lesson from Andy McKee.

What do you think of Andy McKee’s style? Would you say Andy has an unconventional style? People are fascinated by his musical style because his methodology is new, unique, and innovative. He takes risks. He innovates. He improvises. He abuses the classical guitar methodology so badly, that one can barely recognize it. Andy has an amazing attitude, and a unique opinion about how the guitar should be played.

CCleaner is a freeware system optimization and privacy tool. It removes unused and temporary files from your system – allowing Windows to run faster, more efficiently and giving you more hard disk space. The best part is that it’s fast and free!

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